From Art to Asset: How the Ad World’s Biggest Empire Valued (and Lost) its Intangible Capital
The Corporate Autopsy, Vol. II: Saatchi & Saatchi Following our forensic examination of Nike’s asset-light model, we turn to a spectacular British success story—and subsequent crash—that perfectly dissects the greatest financial challenge in the media and creative sectors: monetising and measuring intangible assets. We are performing the autopsy on one and only Saatchi & Saatchi….